County Line Nurseries
Client: County Line NurseriesDate: December 2012
Online catalog for wholesale ornamental nursery. The online catalog is a duplicate of the original printed catalog in both form and function. A custom admin panel allows the business owners to update their catalog on their own, including uploading pictures. Additionally, there is a mobile version for smartphones, which still contains all catalog information. The site is built on cloud computing and storage.
County Line Nurseries' website features a complete admin interface allowing the owner to completely control the online inventory. Inventory details and pictures can be updated and uploaded by the owner without the need for a webmaster.
Modern design styles were used to create an impressive look while still maintaining a small business design budget. Uploaded images are available in both thumbnail size and original dimensions for the customers close inspection.
Search Engine Optimization techniques such as highly searched keywords and location, along with meta descriptions and complete sitemap, were used to ensure high ratings on sites such as Google and Bing.
To increase sales and increase customer retention, a custom quote builder was introduced to the website. This quote builder allows a shopping cart like functionality without publicly exposing a price list, while also requesting custom information from the user.
With over a quarter of all website visits coming from smartphones and other mobile devices, it was critical for County Line Nurseries to have a mobile ready website. The website appears as native to devices, including support for touch gestures and properly sized images and fonts. Customers see the same content as the normal desktop version but with a mobile friendly interface.